It sounds like great stuff, but here's an ad copy nit:

  "Bioperoxide, the hero ingredient of Ode to Clean"

Using "hero ingredient" instead of "active ingredient" seems like getting a little too enthusiastic on the marketing. (Not to mention using two made-up terms in the same sentence...)

More generally, I'm looking for a page that explains the science behind the safety and effectiveness (for the end user) in a more technical way, and not finding them. "No toxins" and "made from plants" doesn't seem like enough of an explanation.

The ad copy for household cleaners hardly ever explains much of anything about the science, but why not do it better?