Note that I didn't mention innovation or novelty or originality. I just said that Rust "set the bar." To respond to your objection I'd just clarify by qualifying it better and refer to the "systems programming" or whatever domain C/C++ and Rust both belong to.
It adds an excellent packaging system and developer experience in the form of cargo, which is also a package manager for external modules. "The bar", I think, is taken to mean the combination of all of these features and their execution, not the idea of modules.
Rust has not brought much new in terms of modules. It just has decent modules support according to established best-practice. The innovations are primarily around the borrow-checker.
