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Um dude, I recommend that you take a marketing course.

Just because they are in the same larger market doesn't mean that two products are "real" or "direct" competition.

Do you think BMW considers a person who buys a Corolla (and can't otherwise afford a 3-series) a lost customer?




If BMW was the only car brand out there, then yes the emergence of the Corolla would actually represent new competition.


While they may be the most successful to date, but Apple isn't the first or only company to release a tablet style of device.

That's not counting the pre-announced devices from every one else.




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