I do wonder how Google, Facebook and the ad sphere sees Patreon. A fair number of creators I've seen use Patreon to go ad free. It seems small but growing with strong network effects, and a clear path to profitability. In a lot of places on the internet it's almost a household name. It also is relatively platform agnostic and there is a lot of room for it to grow into. This seems like it might be a deep threat to the current power players of the internet and the current structure of the internet.

On the other hand, you could have said the same thing about Kickstarter a few years ago, but then it hit its growth limits and became just another, still slowly growing but no longer earth changing, feature of the internet landscape.