True, but I doubt Snapchat the company is fine with being "just a messaging application" that unsurprisingly gets used less per day than a key competitor.
The problem is that Snapchat Discover is totally bollocks. I'm a mid-20's guy and 90% of the content I see in it is either about the Kardashians or stuff like '10 things you totally hate about your bra'. There is absolutely zero targeting of that content and unfortunately it's not even neutral 'everyone will like this' content. It's 90% for teenage girls.
Difficult to target when you have no user data and your app fundamental can't integrate it in. They're counting on SnapMaps to be their savior in terms of advertising data.
I see Discover turning into a fix of local discovery options and general nationally curated stories
