Is the current user-base an asset or a liability? I guess I am asking is it a kind of technical debt?
I'm not sure, and Digg is obviously the cautionary tail here on the "don't tick off the user-base" side, but I'd wager that to continue to grow, they need a little more mass appeal.
Reddit as an anonymous FaceBook Feed might have some real value, as both a value prop for people, and as retargeting for Marketers. Reddit knows that you browse, say, /r/atheism as a Mormon, or /r/gonewildasian as a single guy, and those are not things FaceBook may know. There is a lot of value in anonymous, on both sides.
I'm not sure, and Digg is obviously the cautionary tail here on the "don't tick off the user-base" side, but I'd wager that to continue to grow, they need a little more mass appeal.
Reddit as an anonymous FaceBook Feed might have some real value, as both a value prop for people, and as retargeting for Marketers. Reddit knows that you browse, say, /r/atheism as a Mormon, or /r/gonewildasian as a single guy, and those are not things FaceBook may know. There is a lot of value in anonymous, on both sides.