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Can anybody name a successful ground-up redesign of a popular website? Or a successful from-scratch rewrite of a heavily used codebase?



I recall twitter's early rewrite going pretty well. The "fail whale" was a real big deal before that. They went from notoriously poor uptime to being on par with facebook.


But that was a rewrite of the backend which was very needed. The design didn't change.

Although I agree, Reddit desperately needs a rewrite of its backend.


Basecamp is the only one I can think of - https://signalvnoise.com/posts/3856-the-big-rewrite-revisite...


The Facebook newsfeed.




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