It's not easy to run a team (engineering) blog with static site generators.
Authoring in markdown, reviewing, external contributions etc takes up a lot of time.
With medium we've encouraged the team to run personal blogs and add interested articles to the team publication. It's a bottom up approach.
In return, we get viewer-ship when medium recommends our articles on other (medium) blogs or via tags. Medium has a sense of community. Speaking strictly for myself, running your own site is tad selfish, it lacks as sense of community. Right now medium does that, We'd only move out of medium if there's something that does it better.
With medium we've encouraged the team to run personal blogs and add interested articles to the team publication. It's a bottom up approach.
In return, we get viewer-ship when medium recommends our articles on other (medium) blogs or via tags. Medium has a sense of community. Speaking strictly for myself, running your own site is tad selfish, it lacks as sense of community. Right now medium does that, We'd only move out of medium if there's something that does it better.