The site and video claim all kinds of performance benefits, a better video picture, longer flight range, higher efficiency, quieter, etc. The video shows it flying about 5 feet and then a bunch of motion graphics. There's no substance to this design. If all the claims are true, I'd love to see it in action and learn more. If you go by just the video, it can barely get off the ground. Not so innovative when you look at it like that.