I didn't vote and I wouldn't identify myself as Shinto, but I did get married in a shinto shrine here in Tokyo. I typically describe shintoism as similar to native american religions and/or paganism. People here in Japan seem to practice shintoism more as a set of cultures and customs than what a westerner would describe as a religion.

There is a belief in good and bad fortune which can be altered by prayer to various spirits. The shrine sells lots of trinkets to help improve your luck in various aspects of your life. It reminds me a bit of Catholics who keep a St. Christopher trinket in their car for safe travels. At the shrine where I got married, it was discovered that there was a "power spot" on a path behind the shrine: a little puddle of water from a nearby spring. People would line up to take a turn standing in front of it and say a prayer.

We visit our local shrine on holidays, mostly because it is fun and peaceful. Sometimes there are festivals with good food, drink and music. People here will celebrate and visit a church, a temple (buddhist), or a shrine (shinto) without really seeing that there might be inconsistency. Christian weddings are very popular these days because the girls like to dress up in the princess-like "costume". I was recently told that you often don't know what religion someone is until they die: because then it comes down to what part of the cemetery do they put your ashes in.