In America we are not locally self sufficient. California is a large producer of fruit and vegetables for most of the year. We used to be focused on small towns that could be self sufficient now we just accept getting packaged garbage and the price we pay for it.
That's why we have people eating mcdonalds everyday.
Produce is dirt cheap in the states. I picked up two heads of iceberg and a cabbage for $2 at the local farmer's market last Friday, and nabbed a six-avocados-for-a-dollar deal while I was there.
The only people spending $3 for a head of lettuce are people looking for a way to separate their food from everyone else.
Wow. Indoor farming actually makes sense in the US market.
Edit: yes, I'm from Europe, obviously. And now I'm sad :/