The problem with all these stories is that there is a physical interaction. Maybe there is a video or whatever, but for some reason people easily let their guard down when transaction is conducted in person.
That physical interaction is important. It means there's a human being in your country committing a crime on video. That same person could just pick up a product off the shelf and walk out with it too. Either way, they're putting themselves at risk of arrest.
When it's online, there's almost no risk because they're probably in Russia and leave no physical evidence.