It doesn't necessarily mean during conversations (which can be and sound weird), but could simply mean when greeting them.
As an example, do you have a normal bar, restaurant, or coffee shop that you go to? When you go in, I'm sure that they greet you as most places do, and you probably toss of a "Hi" or a "Hey" and that's about it, even if you know their name. Try this next time. When you walk in and they greet you, give them a big smile like you're happy to see a friend and actually address them by name with a "Hey Mark! Can I get a Miller Lite" or "Hey Deb, table for four tonight". It doesn't really take much effort, but it really builds a connection.
WARNING: I'll toss this in as a warning. Don't fake knowing their name if you don't. A sincere "Hi" with a smile is still good. An "Oh hey...(looks at name tag) Jill..." comes off as fake. However, if they go ahead and give you their name ("Hi, I'm Jill and I'll be your waitress this evening") then by all means go ahead and say "Hi Jill" and address her by name throughout the evening.
As an example, do you have a normal bar, restaurant, or coffee shop that you go to? When you go in, I'm sure that they greet you as most places do, and you probably toss of a "Hi" or a "Hey" and that's about it, even if you know their name. Try this next time. When you walk in and they greet you, give them a big smile like you're happy to see a friend and actually address them by name with a "Hey Mark! Can I get a Miller Lite" or "Hey Deb, table for four tonight". It doesn't really take much effort, but it really builds a connection.
WARNING: I'll toss this in as a warning. Don't fake knowing their name if you don't. A sincere "Hi" with a smile is still good. An "Oh hey...(looks at name tag) Jill..." comes off as fake. However, if they go ahead and give you their name ("Hi, I'm Jill and I'll be your waitress this evening") then by all means go ahead and say "Hi Jill" and address her by name throughout the evening.