It's worth reading, even if just to understand why others are recommending it. Sometimes they're not really recommending the book, but just "this book was the first to get me thinking about people skills".
The section on names is Chapter 3, ending with the principle "Remember that a person’s name is to that person the sweetest and most important sound in any language."
The chapter itself rambles on a bit and claims the success of US presidents & Andrew Carnegie is their ability to memorize thousands of first names... I think that's an exaggeration. But there's an element of truth to it, if you keep it in the back of your mind and try it yourself, memorizing people's names & using their name when you next meet them. (Especially at nightclubs, which is where I probably learned/used it most.)
Think of it as the difference between a letter addressed "Dear Ozovehe" vs "To Whom It May Concern". The latter shows they haven't even tried to get to know you personally. And now you'll notice when email / internet marketers try to use your name for just that reason....
The section on names is Chapter 3, ending with the principle "Remember that a person’s name is to that person the sweetest and most important sound in any language."
The chapter itself rambles on a bit and claims the success of US presidents & Andrew Carnegie is their ability to memorize thousands of first names... I think that's an exaggeration. But there's an element of truth to it, if you keep it in the back of your mind and try it yourself, memorizing people's names & using their name when you next meet them. (Especially at nightclubs, which is where I probably learned/used it most.)
Think of it as the difference between a letter addressed "Dear Ozovehe" vs "To Whom It May Concern". The latter shows they haven't even tried to get to know you personally. And now you'll notice when email / internet marketers try to use your name for just that reason....