Reminds me of the (imo, erroneous) dichotomy between "strong" and "weak" AI back in the day. Strong AI is what captures the imagination of the crowds, but weak AI is what actually brings the money despite not being as sexy. Of course many things that we take for granted now would have been considered strong AI 40 years ago; the definition is constantly shifting.
I forget where I heard it, but someone once pointed out that AI, before the recent DL boom, refers to things that we don't know how to do. As soon as we know how to solve a problem, it gets a much more apt name.