Amazon doesn't allow companies to sell their product for a higher price on Amazon than on their own site (or elsewhere). This is what I assume they're referring to.
Obviously Amazon wants to push sales on Amazon, but it kind of sucks as a company when you feel like you have to sell your product on Amazon to get the exposure of your competition... but then doing so generally means a cut in your profits because you can't actually incentivize _not_ using Amazon, which in many cases can be better for the consumer and the producer.
>Amazon doesn't allow companies to sell their product for a >higher price on Amazon than on their own site (or elsewhere).
Well, yeah. They don't want you upping the Amazon price to balance out their revshare cut while simultaneously using Amazon as an advertising platform/traffic funnel.
Obviously Amazon wants to push sales on Amazon, but it kind of sucks as a company when you feel like you have to sell your product on Amazon to get the exposure of your competition... but then doing so generally means a cut in your profits because you can't actually incentivize _not_ using Amazon, which in many cases can be better for the consumer and the producer.