Not a bad idea- I'm going to do that. A few years ago, it seemed like the market had dried up for engineers who wanted to do firmware for microcontrollers. I guess the tide has turned.
Hm, seems to be fine for me. Maybe mine is cached? Although I'd honestly be shocked if it was being overloaded from a little HN traffic. One of the blog posts was recently on the front page here and it didn't seem to effect the site at all, ha.
Btw, I should have been more clear (and it's past the edit period). These people are specialists in IoT. "Branding" was just a response to the parent's question of if anybody is highlighting that aspect of what they do.
(The word "branding" feels odd to me. Probably not the word I would have chosen.)
Do iot company want to pay for that? A better question for someone in the know, what problems are they having that they would pay to have solved? Updates? Security? Plain old execution and delivery time of a new iot device?
That can be more difficult than one can anticipate. This isn't like a desktop or web app where there's a second layer of security, like firewalls/AV and sandboxes respectively. IoT tends to be neglected in terms of updates, and with the new version of the device coming out every couple months, I would imagine there would be devices that won't receive security updates not long after they're bought.
In case of IoT they're in charge of the whole device, and the security of those things aren't looked into a lot. Sounds stupid, but it does need it's own specialists. Otherwise you're going to end up with a lot more insecure devices.
I guess what I am getting at is: do companies not want to pay for security of these devices because they only sell for a few months before the next model comes out? If that is the case forming a security company doesn't seem like a very profitable venture.
Has someone made the equivalent of ruby on rails for these devices? It doesn't work for everything, but for most it works well enough and gets it the job done in a fraction of the time that a complete custom job would require?
Anyone else done that? Any IoT Consultants out there?