Nice to hear the background context, I got the impression from reading that he has a much, much deeper historical wealth of experiences to draw on. Checked him out on Twitter and quite an interesting fellow. I also agree how salient this article hits points that are not specific necessarily to YouTube, but to the fickle beast of Entertainment as we know it. Fame is exceptionally passing in Music, TV, etc, and it stands to reason YT Content is, at least for now, going to follow that model in the US cultural style.
I highly recommend his policenauts play through for anyone who reads this site. He talks a lot about the romhacking process (the game had no English version until he helped patch it in)