"“To know a thing is to name it,” you advise. True names have power. The K language was invented by Ursula K. Le Guin, and is among the oldest and tersest forms of magic."

Beautiful.

I think the first time I learned the value of knowing the true names of things was here:

https://www.youtube.com/watch?v=dlbMuv-jix8#t=12m54s

before I studied it in depth reading Rothfuss.