They advertise a "fair" distribution. Note that

    98% of all bytes and blackbytes will be distributed to
    current Bitcoin holders who bother to prove their
    Bitcoin balances during at least one of distribution
    rounds.

and that

    Then the number of bytes and blackbytes you receive in
    each round will be proportional to the balance of your
    Bitcoin address in the snapshot block of that round.

So the rich get richer, again. This is not "fair" in the sense that I thought they meant ;)