Then it should be more like 30 seconds, 15 to put things in and 15 to take things out, or are you watching it for those 7 minutes? Just trying to point out that you should quote the actual time it takes.
The soul of marketing is getting people to overlook stuff like the laws of physics, the arrow of time, and compound interest. Any time you find yourself resorting to the word "should," it's a good idea to ask:
1) why would the universe naturally favor order?
2) why would the order it favors please my sensibilities?
Questioning the above premises will often yield opportunities that a rigid attention to preconceived notions would not.
