Sometime ago I read an interesting interview[1] with the Economist deputy editor, Tom Standange, saying things like:
> The other thing about ads is that 41 percent of millennials are using ad block. My daughter has ad block and she goes around infecting every machine she gets to. She puts it on everything.
> But the other thing is that she lives in incognito mode. She’s a total nightmare for advertisers, because she’s not leaving any cookies and she’s not seeing any ads.
Digital privacy is an undeniable rising trend. Just stating the vast majority of people are not using adblock is, at minimum, shortsighted.
> But the other thing is that she lives in incognito mode. She’s a total nightmare for advertisers, because she’s not leaving any cookies and she’s not seeing any ads.
Do you have a source for this? Your statement doesn't carry any weight if you can't back it up. Anecdotally, I have seen a rise in non-tech-savvy people using ad blockers, but I'd be interested to see some hard data.
