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> Every 3D movie is also offered as non-3D for those that don't like it

Depending on where you live, not really.



Sure. It's also true that some people live hours from a decent cinema. I don't really see the relevance.


Well, the total number of movie showings in an area are somewhat limited, and don't increase that fast. By splitting the types of experience shown between 2D and 3D, they are reducing the number of showing for people that prefer a certain type of experience compared to if they were all that experience. For people that prefer 2D, this is a reduction in the total showing they could expect, so a loss. Of course it's a gain for those that prefer 3D, and a huge one, since it was effectively nonexistent previously.

What we're really seeing is that people don't like to lose something they had previously, regardless of how small. People who prefer 2D really are having fewer showings available, but the trade-off is choice, and allowing other people to actually experience their preference, which is a good thing.


On (most?) non English speaking countries, on top of the choice between 2D and 3D, you have to choose between subtitled and dubbed.

Very often the only 2D option is the dubbed version—because kids, I guess—if any, because the other rooms are already split between subtitled and dubbed.




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