The syntax is nice, pattern matching, traits and generics are nice. The added value is a language with a better type system than Go in Go's space (web development). I don't want manual memory management or to have to care about regions, lifetimes or borrowing.
We have pattern matching, traits, generics, etc. in Scala (and OCaml?) already. The syntax isn't the same, but draws from the same lineage. If you took away the memory management, I think Rust would be just another ML descendent and I don't know what the motivating feature for the language would be.
I could be off base. I haven't programmed in Rust. I've just skimmed through the documentation and little code projects written in it every once and a while.