Employees and management don't buy into it for the same reason that consultants don't buy into it. It means less work. Less opportunity to sound smart, seize control, and/or ego stroke. Less variety to break up the work-week's monotony.
Ego is one of the larger problems I've seen over the years. This usually shows, as you mention, with someone trying to sound smart. The irony here is that I've consistently found -- both inside and outside the software industry -- that the smartest people in the room are the ones who can speak about complex topics in a simple way.
It's a dilemma, because "it takes one to know one". While a few smart people in the workplace may be able to appreciate a brilliant dilution of an extremely complex topic into something approachable, most will not understand the starting complexity and just assume it's an approachable topic.
This is fine and everything, but it's bad self-promotion. If you want your bosses to give you a raise, you need them to think that you have a unique, difficult-to-acquire skillset and that it's worth going to lengths to keep you happy.
Unfortunately, modest behavior rarely results in recognition. Bombast is a very effective tool, and at some level, you always have to compete against someone.
Well, it depends. I personally don't feel the need to self-promote to get a raise. I'll probably lose out on a few raises or promotions because of that, but I make a good amount of money and I'm good at what I do. That's enough for me.
This is a fine position to take, but it demonstrates one of our pervasive social problems. People with the humility, modesty, and judgment to make good decisions are frequently passed over because they don't feel the need to lead people along or "prove" their value, whereas clowns frequently realize they have nothing except the show and actively work to manipulate human biases in their favor so that they'll continue to climb the ladder. This works very well. The end result is that good people end up hamstrung by incompetent-at-best managers, and they can take down the ship.
The dilemma re-emerges as one asks himself whether it is right to sit by and allow the dangerously incompetent to ascend based on mind games.
My answer used to be "Yeah, I'll just go to a place where that doesn't happen". I no longer believe such places exist.
Engineers don't buy into it because it's not cool. Complex systems are cool. It goes back to the phrase "well-oiled machine". Swiss clocks. People standing around a classic car with its hood open. A complex system of things working just perfectly is super cool, and fixing them when they break is a popular pastime.
Yeah, this is what I'm getting at with the variety thing. I think that good talent tempers this tinkering impulse when a potential breakage could imperil production. They learn that as fun as complexity can be in the right context, having to lose a weekend staying awake until 5am on Saturday night/Sunday morning trying to fix something stupid cancels it out.
Having a lab and doing experimental stuff is great, but choosing to stake your company's products on it should be a much weightier consideration. In practice, we see that this weight is apparently not felt by many.
