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The ghostbusters experience was done by The Void[1], who in my opinion are on the forefront of where VR could really take off. People are thinking narrowly about VR in terms of personal use, but there's so many obstacles there for mass consumer adoption that it's a way off(and honestly I think mixed reality will be the real killer app, VR has other limitations for personal/consumer use at home).

Instead I could see a lot of VR arcades popping up once the technology is more polished. You go to a large warehouse space, don a VR suit of sorts and with your group of friends can battle pirates/aliens/whatever in a large enough environment that it doesn't matter that it's still physically confined. There's obviously an appetite for this sort of thing,(see the explosion of "escape rooms" or higher end laser tag/paintball places).

https://thevoid.com/



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