I think this is targeting a different part of the "supply chain". Not the people that will directly use it (African farmer) but rather the people that will donate it to the endusers (NGOs).

So this is basically enterprise sales. "Turnkey solution". Sure it could be assembled cheaper but it's also a lot easier to fundraise for such a turnkey solution because it's easier to imagine a shipping container that turns into a farm. Your donation will go to one of these boxes which we'll set up in this African neighborhood...etc.