If you believe pro users have that kind of clout, you are delusional. The iPod most certainly didn't succeed because it was endorsed by pro users, nor did the iPhone. In fact the reaction from the pro market to those products when they were introduced, was one of dismissal ('No wireless. Less space than a Nomad. Lame'). These products succeeded on their own merits by being fantastic products and -- to a lesser extend -- on the strength of Apple's brand and marketing. The halo effect from these two products is largely responsible for the success the Mac has enjoyed in recent history.
> If you believe pro users have that kind
> of clout, you are delusional.
Is it so strange? I have friends and relatives who ask me to recommend a computer. I'll bet you do, too.
> The iPod most certainly didn't succeed because
> it was endorsed by pro users, nor did the iPhone.
Actually the iPod, when it was first released, was not a mass-market product. It was Mac-only, and Mac-only at a time when the only people still using Macs were enthusiasts and pros.
> In fact the reaction from the pro market to
> those products when they were introduced, was one of
> dismissal
That seemed to me to be more of Microsoft vs Apple thing. The culture has changed these days, and people aren't as dogmatic about it. Back then Mac vs Windows was like a holy war.
Back to present day, the effect of pro users isn't hard to see. Major publications have started writing articles asking if Apple has gone down-hill, and it's not the occasional think-piece, I see a new one every day (just read one on Bloomberg an hour ago). Heck, I read that Rush Limbaugh was trashing Apple last week. Not exactly a typical pro user. These views make it normal people, and don't make buying Apple products seem attractive.
Actually the iPod, when it was first released, was not a mass-market product
Who cares what kind of product the iPod "actually" was, when it was first launched? The point is that it went on to become the biggest consumer electronics hit and Apple's most successful product ever. And it had nothing to do with endorsements from pro users.
Major publications have started writing articles asking if Apple has gone down-hill
Are you new on the internet? Big publications have been writing doom and gloom stories about Apple always. That is not a new phenomenon. Meanwhile Apple has enjoyed success like no other company ever.
I wouldn't use the word "endorsements" but I absolutely believe the approval pro users was vital. What technology journalist isn't a pro user at heart? There are some, like Mossberg, who try hard to write from the pov of the average user, but if you're writing about tech, you're generally a "power user" to say the least.
The iPod wasn't just successful because it was a good product. It was also "cool" because it was high tech. We were just coming out of the beige box era, and standalone devices of any kind that connected to a computer were less common. It had particular cache. If pros hadn't considered Apple good technology, it would have spoiled that, and I doubt the iPod would have sold as well as it did.
> Are you new on the internet?
I am not.
> Big publications have been writing doom and gloom stories about Apple always.
There is a massive difference between the tone of the press this year, and previous years. By the time Steve left Apple, it was exceedingly rare for the big publications to write any negative stories about Apple. They were terrified to, because Apple would cut them off from events, etc. There were exceptions, like Gizmodo who had nothing to lose after the iPhone prototype story, but it wasn't like this year, where most stories are negative.
I remember reading on Slashdot at the time that iPod users -- betrayed by the signature white earphones -- were getting mugged, and that this was evidence that the iPod was seen as a status symbol by people far outside the tech bubble.
If pros hadn't considered Apple good technology…
Was it a good product because the pros said so, or do you think perhaps that the pros said it was a good product because it actually was?
And why do you think that only pros are capable of judging if a tech product is good? Can't non-techies judge if a product is delightful or frustrating to use? Do they only know if they like it if someone who is an engineer tells them it's ok? In my personal experience, tech people give the worst advice when it comes to gadgets, because they often have bo empathy for the fact, that normal people don't have the time or the inclination to deal with stuff that might ostensibly have great tech, but is difficult to set up and finnicky to use. Non-techies want stuff that easy to use and just works, and don't care about specs or acronyms.
There is a massive difference between the tone of the press this year, and previous years.
Your original point was that pro users' influence was apparent in the fact that the press is writing negatively about Apple. To which I replied that the press always has written negatively about Apple with the implied point that the influence excerted thusfar, does't seem to have hindered Apple's success in the slightest. But you're telling me that because the tone has changed, this time for sure the opinions of the tech press will suddenly become relevant to Apples customers, even though most of them are not interested in tech and don't follow the tech press at all?
I wrote a long response, and deleted the whole thing. These comments aren't going anywhere, so we may as well revisit things a year from now, and we can see whether Apple's doing okay without its pro users. My guess is that Apple is in for a world of pain in 2017. If that doesn't happen, well, power to them! I've been wrong before.
Oh, but it was! As far back as I have followed this stuff, every new hardware category Apple has introduced, has been met with ridicule and dismissal from the experts. Every time the same: It does nothing new. It's underpowered. It's overpriced. It's just a [whatever] in a fancy box. It doesn't even [insert specialised use case].
I can count at least one imac, one macbook air and one iphone directly attributable to me. That's to my parents and a frugal friend who normally doesn't buy expensive things.
In my parents' case I simply couldn't provide them tech support since I switched to mac. So they switched over.
And then indirectly lots of clients and people in cafes have seen me using a mac, an iphone or an ipad. I'm sure that's contributed. And I doubt that's an unusual amount for the typical pro user.
