I suppose it depends on which masses you're referring to, but when I look around at any public place in New Jersey where there are people on laptops, I always see a very healthy representation of Mac users. Of all ages.
Apple have something like a 10% market share. I think what you see in coffee shops and on expensive commuter trains is not at all representative; if you go into a Starbucks in a trendy part of east London, you'd be forgiven for thinking that Apple had a 95% market share, but I'm pretty sure if you go to, say, eastern Europe you'll see very, very few Macs.
Apple's PC market share is much higher in the USA than it is worldwide, and it's very low in Asia, apart from Japan.
Also, Apple's market share is much higher now than it was when the masses adopted PCs. That happened under Windows 95 (which nearly drove Apple out of business) and XP.
When Windows brought computing to the masses, Apple's global market share was closer to 2%.