So many questions here. I'm sure Blackberry's CEO once said "Blackberry is not dead" – when the CEO worries about it, it means there's huge worries about it throughout the company. Were macOS leaders leaving in mass or something?
Also, there's not a single fact in Tim Cook's statement. It's not "We're investing in X or Y". It's not "Stay for 6 months and you'll be so stunned with our next release". It's not "We're planning a Macbook in 1 year to shut down criticism about last Macbook". It's "Please don't jump ship pleaaaaaase".
OTOH I'm super happy that Tim Cook noticed that there was a problem with the new Macbook and acknowledges it. It makes me hopeful, maybe he's going to take the right actions.
> the Apple Watch led to ResearchKit, which led to CareKit
That's the very wrong names to drop if Tim Cook wants to illustrate "How Apple employees get excited with anything". I haven't heard of them, and I follow IT news pretty thoroughly. They're rather an illustration that Apple employees are focussed on little things, the middle-management is too free to wander off in lower-innovation areas.
The first thing I've learnt about innovation is first you need to execute well. People expect touchscreens, USBs/jack/Fn keys, a bug-free core system, 1-To HDDs, popular games... It's not innovation, it's just execution, which serves as a basis before going 10 steps ahead of everyone.
I just don't see why the statement is directed to employees. What's wrong with Apple's credit in the eyes if the the employees, are they getting demotivated? Isn't it rather the fanbase who needs convincing? Was the communique leaked on purpose to reassure the market?
Next thing you know, Apple removes the Control key.
Also, there's not a single fact in Tim Cook's statement. It's not "We're investing in X or Y". It's not "Stay for 6 months and you'll be so stunned with our next release". It's not "We're planning a Macbook in 1 year to shut down criticism about last Macbook". It's "Please don't jump ship pleaaaaaase".
OTOH I'm super happy that Tim Cook noticed that there was a problem with the new Macbook and acknowledges it. It makes me hopeful, maybe he's going to take the right actions.
> the Apple Watch led to ResearchKit, which led to CareKit
That's the very wrong names to drop if Tim Cook wants to illustrate "How Apple employees get excited with anything". I haven't heard of them, and I follow IT news pretty thoroughly. They're rather an illustration that Apple employees are focussed on little things, the middle-management is too free to wander off in lower-innovation areas.
The first thing I've learnt about innovation is first you need to execute well. People expect touchscreens, USBs/jack/Fn keys, a bug-free core system, 1-To HDDs, popular games... It's not innovation, it's just execution, which serves as a basis before going 10 steps ahead of everyone.
I just don't see why the statement is directed to employees. What's wrong with Apple's credit in the eyes if the the employees, are they getting demotivated? Isn't it rather the fanbase who needs convincing? Was the communique leaked on purpose to reassure the market?
Next thing you know, Apple removes the Control key.