Can you really put something in "maintenance" mode without killing it?
Maintaining the app and not moving forward with new features and adding value (because of lack of resources), I would assume it would just die eventually.
I don't understand this obsession with the first derivative of value. GitHub already provides loads of value. I understand they need resources to keep the lights on, but they could do that by recouping a tiny fee from their users and most everyone would be happy.
And to move is to risk a quick death. I wished existing brands stopped innovating so much. That's e.g. what got Pebble killed.
Doubly so when a brand reaches infrastructure level - like Github, or arguably Dropbox. Just don't screw with the product that's working well. Not breaking things isn't expensive.
That's not as big an issue when there are network effects -- look at Craigslist. Plus, what killer feature is bitbucket going to add at this point to make everyone want to switch? They're practically the same product. All the major innovation happened years ago.
don't they already attempt to do that though? i don't consider $7/month a large fee. (granted, they could probably get more subscribers at $3-5, but i'm assuming they landed on $7 for a reason)
Maintaining the app and not moving forward with new features and adding value (because of lack of resources), I would assume it would just die eventually.