We tried doing some Facebook advertising ourselves, but it didn't go so well. Jellop has done better, but they're REALLY great for products that have mass appeal.

With our narrower audience, the Font Awesome website has been the biggest driver.

Same. We just failed big time on running our own ads for pre-orders for our product[0] on Facebook.

Our take away was just keep doing what works: Engage with our community and keep showing proof of progress and milestones met.

So now that we have our first basic lesson down in connecting products to the right audience, what do you think really activated the majority of purchases?

[0] https://getasteria.com/

Three things come to mind right away that seems like contributed to folks pulling the trigger and buying:

1. Pent up good will from using Font Awesome over the past 4 years.

2. The product was something folks actually wanted and the price was a great value.

3. A video that makes folks laugh. Even if just a bit.