Eh, I mean this is a similar idea to a non-profit using fund to advertise itself to gain a larger war chest. On the surface it sounds wrong, when you donate to a charity you want the money to contribute to the cause. However If you care about the cause, and greater funds can improve it better... then doesn't it actually make sense? In for-profit business, people don't blink an eye at spending money to grow it...
Honestly, you can get by with $2k if you're frugal and can write it yourself. There are always younger folks who are up and coming (like Knox Avenue but earlier) who will take a shot. But it's a good bit of work sorting through the noise.
I think we had a leg up since we made a Kickstarter video ourselves a couple of years ago. We knew what we were looking for.
