Any sort of analytics that could be drawn from this?

he's not actually touching the data, just using the facebook "recommendations" plugin here: http://developers.facebook.com/docs/reference/plugins/recomm...

Facebook did a nice job. Just enter URL & click get code. I got CNN.com & NYTimes.com on my blog in <1 minute. Check out: www.si-innovations.com (look on the right side after some scroll-downs), not to self-promote, just to demonstrate the ease of use.

Beautiful, simple design. Nice job.

> Google may become irrelevant in <1 year...

I'm not a betting man but I'd wager $1000 that FB will not make Google irrelevant in 1 year.