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It's not just the kind of software, it's the kind of business model we enable with our software. The only way to create local jobs in communities across the United States is to empower people across communities in the United States.

If we look at mature technologies like plumbing we see an industry around them that enables small, local businesses. Yes a relatively few companies make plumbing components, but hundreds of independent plumbers are able to use those components distributed through local shops to solve local problems.

WordPress has done that for software. Through it's decentralized design it enables jobs for consultants, plug-in vendors, theme vendors, designers, web hosts, and content authors. This industry around WordPress employs many, many people. Further, it creates an opportunity for geographically targeted businesses to be built around WordPress.

The architecture of the tools systematizes the business models those tools enable.



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