What's worse is that it's "buying" them (via hard-won marketing efforts), giving them to FB, then paying FB to lease them back.

But, of course, that wasn't the original deal--else no one would have signed up for it.

This is why I'm hesitant to switch my business Instagram account to be an official business page. I don't sell anything so the ecommerce/insight tools don't really appeal, but I can definitely see the future of having to "boost" posts to you followers.