I'm seriously asking. Cisco either lives on the top of rack that like 10 people in a datacenter see, much less only touch once; or it lives as a home router, that most people want to hide but still need good wifi signal.
IMO these are two different use cases. Cisco could execute almost a million times better in the datacenter by embracing better standards and making first boot and reconfiguration easier (I could write a book on this). Otherwise read as, stop pushing people to use your proprietary management systems for your gear, make those tools generally applicable then maybe people would use them.
On the consumer side, I have less experience with Cisco, but making it dead simple to deal with things like multiple wifi access points would be big, with as little setup involvement as necessary. Apple had a really simple to setup router, though it's generally been underpowered and didn't allow for more advanced configurations.
Cisco Anyconnect and the ASA web interface reeks of an outsourced enterprise developed massive legacy code base haunted by developers pissed all over by meddling middle managers. If you were going for the opposite of taste and execution you knocked it out of the park.
ISP Owner here. I wouldn't call their hardware visually appealing. In UI, we mostly use CLI - so not sure what more can be done in that regard. A visual way to looking at live traffic info similar to iftop/htop would be nice.
I want to add the cisco-IOS is an absolute clusterfuck. There is so much room for improvement I wouldn't know where to start. Please have a loot at Mikrotik, they are doing a pretty decent job for a small company. If their devices were powerful enough to handle our edge router traffic, I would drop cisco like a brick. I am not kidding.
Personally, I say ditch IOS completely and give me a flat ecosystem of Linux or BSD well tuned to the hardware and completely open sourced. Allow interesting features like SNABB-switch type userspace packet management. Throw in some (k)ASLR and other such security mechanisms. Perhaps most important: make an ecosystem that can compete with Ubiquiti for both "average" consumers and developers in terms of hardware but especially software.
We're literally trying to be the taste and execution. I work for Cisco. Curious about candid thoughts.