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This is exactly right.

Apple's rising tide lifted all of us: it forced every other computer manufacturer take a look at the quality of what they were selling, not just feature lists and requirements.

We've all benefited from this tremendously: android was quite literally unusable crap until the last few years (queue rooters and apologizers), laptop pc's were similarly crap, and you just never got the feeling that someone who cared put these things together.

Now? Everyone is starting to put effort into the little things: the packaging, the presentation, quality of materials, usability, etc. It's a tremendous win. I'm almost tempted to say we owe Apple, but then I remember their coffers are already full.

I imagine there are other stones still left unturned, and the next Apple will be the ones to pay similar attention to detail and craftsmanship in an area where there previously wasn't any.




IBM did care about their ThinkPad laptops, they really built solid hardware and software addons, before the brand was sold to Lenovo. One example is the full size butterfly keyboard they built, and the general robust designs.




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