And vice versa. Using movie stars in TV ads is the new new in America, but is old hat in Japan. Tommy Lee Jones, Arnold, Bruce Willis and Scarlett Johansson are the only ones that I can recall in the past few years here.
Local stars are used all in the as well in Japanese commercials. Idols, Actors/Actresses, Singers, etc... all because Dentsuu is basically in control of what goes on TV and they tend to enforce the use of personalities.
