You don't need to make them content-like. Have ad sections that are just text. I can't recall the name of the site but that one Mac-related site that does text ads seems to be doing pretty well at it. Please if someone does know the site I mean let me know it's on the tip of my tongue!
I'm not a mac user so I only ever visit the site when I double check he's still doing the sponsored feed thing before using the site as an example of non-ad income.
Unfortunately however I didn't notice it as uBlock Origin had blocked it.
I find his podcast relaxing (well, most of the time) to listen to even though I'm not a Mac user either. I think he mentioned Deck a couple of times, so I turned uBlock off to see, and hey, they really are reasonable and tasteful, so I left it open for them. They're not getting almost anything from me since I very rarely visit sites in their network, but I leave them on on principle. I don't mind ads, I mind being digitally and visually raped.
