Can we agree that it's possible for a start-up to buy more office space than it needs, and that would be a waste of money? Is it also possible to buy more logo than you need? Wouldn't that be a waste of money too?
Larger companies can (and should) shell out for design, but a smaller company should be spending a much smaller amount. They don't need a 150 page branding and style guide, they just need a logo for the top of the newsletter so they can present an image that's proportional to the size of their business.
Larger companies can (and should) shell out for design, but a smaller company should be spending a much smaller amount. They don't need a 150 page branding and style guide, they just need a logo for the top of the newsletter so they can present an image that's proportional to the size of their business.