>Tesla is a household name among everyone I know up and down the West Coast, and among every single car or motorcycle enthusiast I know.

So, right in the Tesla fanbase wheelhouse?

How's this: I live in a small province in Canada, and outside of a few tech enthusiasts, no one I know has any clue about Tesla.

I guess we differ hugely on the definition of "household name". Something is a household name, to me, when someone in every household has heard of the company.