To expand on this, it seems clear to me that Tesla should be in the business of selling home solar installations. The question is whether this the right way to get into the business. This was a cheap way to get 1/3 of the market.
On the 1 hour and 32 minute Tesla conference call this morning Elon mentioned:
-there is redundant/duplicate hardware between solar panel & the Powerwall installations
-substantial drop of cost of sales for SolarCity between 30-50%, also drop on tesla's side
-biggest asset is SolarCity's installers
-also some strengths in the SolarCity's sales side
-a special deal with SolarCity would be a conflict of interest
-a seamlessly integrated product/system is just better, and "you aren't wondering if you should blame the solar company, the battery company or what if you are the end customer"
-installation crew can do everything in one visit instead of two or three
Other interesting note:
-Elon explicitly said Tesla has the potential to be a trillion dollar market cap company
My take on it is if the deal is viewed solely based on past performance and traditional financial analysis it probably has big issues. If viewed from a future standpoint where Tesla pulls off things like the Model 3 successfully, it could be a pretty good deal for Tesla. A bigger question for shareholders is what kind of shareholder dilution could occur between today and say 5 years from now on whatever roadmap Elon is imaging and isn't public.
There is an existing partnership where SolarCity sells and installs Tesla batteries.
I think Tesla's ability to sell another company's installations is limited by the impression they are trading on their brand. ie. a "Trump Steaks" problem.
