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One root problem with the ad-funded model is it places an upper limit on the value of the content that you can access. The ads have to be worth more than the content costs.

With freemium and one-time purchases, individuals can choose to pay more for more valuable content than can be funded by ads.

Some content remains too expensive to fund with the ad model, such as major motion pictures. Numerous product placements and the ticket don't pay for the entire movie; even concessions profits are needed.



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