But some won't. They'll either be buying on a whim (and the mood passes), or buy from a competitor. Those are lost sales that aren't coming back.
There are people around who never buy on a whim, but there are also a lot of people that buy stuff because the thought crosses their mind, forget about it, then remember when it turns up several days later. These aren't always things you "need" strictly speaking.
As to competition I'd name Jet.com, Target, and Walmart as being major ones. I buy a LOT of stuff from Target these days using the Red Card (effectively 5% pays for the tax, and free delivery on all purchases).
But some won't. They'll either be buying on a whim (and the mood passes), or buy from a competitor. Those are lost sales that aren't coming back.
There are people around who never buy on a whim, but there are also a lot of people that buy stuff because the thought crosses their mind, forget about it, then remember when it turns up several days later. These aren't always things you "need" strictly speaking.
As to competition I'd name Jet.com, Target, and Walmart as being major ones. I buy a LOT of stuff from Target these days using the Red Card (effectively 5% pays for the tax, and free delivery on all purchases).