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At that point, you don't have fans, you've got addicts.


Known as whales in the industry I believe - they are actively targeted and it is a disgusting strategy :-(


It's a gambling term. Which gives you an idea about the ethos behind it :)


There was an article about the number 1 Clash of Clans player. He took two iPads in clear plastic bags into the shower with him to maintain this position.

He actually sounds like someone you'd meet on HN, he was lonely after moving to SF for a job, that's how be got into the game:

http://mobile.nytimes.com/2013/12/22/technology/master-of-hi...




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