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I'm curious: what do you mean by "casual research"? Do you see Duck Duck Go as the free alternative for individuals who don't have a spare $10k lying around for a subscription to LexisNexis, ProQuest, etc.?



I meant either a) you quickly want to know what something is; or b) you want to sort of a explore a topic and its related topics. Zero-click info solves a and that + related topics/category pages helps greatly with b. A large % of queries fall into these two buckets.




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