I also recommend Zach's presensation https://speakerdeck.com/holman/how-github-uses-github-to-bui... [selfpromo:] When we were thinking about deploying our frontend builds, we got inspired by Ember's CLI Deploy pipeline (http://blog.firstiwaslike.com/deploying-ember-cli-apps/) and we've built something similar for our Webpack based app (https://github.com/productboard/webpack-deploy). Together with Git flow methodology we basically removed all friction from deploying new versions. Would love to hear your thoughts!