When I hear the words "company" and "nuclear meltdown", my first thought is something catastrophic and immediately bad happening. Founders dying, sudden regulatory changes, stuff like that. And I'm going to guess that most people thought the same. "Oh crap, what happened to Uber?"

A freaking logo redesign does not qualify. Less so when it's brand new and nobody even has the logical basis to make an educated guess as to what its impacts might be.

So yes, clickbait. The headline wrote a check the article couldn't cash.