What about the name? He could have potentially left out the most important mistake Spolsky ever made, which is to name a product Fog Buzz. He might as well have named it Rain Smelt, or Lamp Shade. It sounds terrific once you use and like the product, but it doesn't sound remnisent of any kind of successful brand ever. Even the use of 2 words is a departure from the norm. Most of the big brands have 1-word names, and this is not s coincidence. Even Facebook was changed from The Facebook. Brand matters, and names matter.
To play devil's advocate with my own argument, 37 Signals is a bit different as well and people (perhaps more so in the tech community) loved the brand, but the thing is, they used "Basecamp" as their product name.
To play devil's advocate with my own argument, 37 Signals is a bit different as well and people (perhaps more so in the tech community) loved the brand, but the thing is, they used "Basecamp" as their product name.